Supporting the search for new ideas at the Australian eChallenge

/ Madderns / News

With a kernel of an idea, a new concept or something unique, anything can happen. Madderns is supporting the search for new ideas and the opportunity to connect businesses with innovators, by playing a role in the Australian eChallenge.

The Australian eChallenge ™ pre-accelerator is an entrepreneurship program founded by the University of Adelaide’s Entrepreneurship Commercialisation and Innovation Centre, where teams including at least one student from any teaching institution nationally have an opportunity to learn how innovators create, develop, assess and action ideas for a business, app, product or service. It provides opportunities to interact with innovators from South Australian-based local and international businesses, industry leaders, and voluntary mentors.

Teams can win cash or prizes to assist them to launch a business. Notable past winners include Life Whisperer. Individuals and teams are eligible to enter categories including Open, Biogen, Agri-Food & Wine, Digital and Social Enterprise. The winners of the 2020 Australian eChallenge ™ will be announced at an awards lunch tomorrow, via livestream on Tuesday 1 December, 12:30pm to 1:30pm ACST.

Madderns partner and registered patent and trade mark attorney Bill McFarlane has been working with the Australian eChallenge since its inception 17 years ago and as a finals judge for many of those years. He sees it as an opportunity to guide and support student-based teams of entrepreneurs as they step up and present their concepts as a business plan.

“The Australian eChallenge provides an invaluable opportunity for budding entrepreneurs and innovators to find the right people to talk to, whether they be business mentors, government representatives, potential partners or patent and trade mark attorneys to help them understand their idea, design and brand protection options” Mr McFarlane said.

“The Australian eChallenge gives students and their team an opportunity to present to business people who can assist and support them during the early stages and learn from the process of creating a business plan. Team building, methods for idea assessment, market analysis and what it will take to deliver goods or services are available to all teams. All these activities are provided in an encouraging, convivial and collaborative environment, so who wouldn’t want to be involved in the Australian eChallenge™ pre-accelerator?”

“Madderns values being involved in the Australian eChallenge process as a way to contribute to the development of people and businesses of the future.”

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Meet our client – Voxon Photonics

/ Madderns / Articles

We’ve been working with Will and Gavin at Voxon Photonics for more than a decade, helping them to secure their IP and take their technology to the world. Voxon is responsible for developing the world’s most advanced, 3D holographic display – viewable from any angle without glasses!

At Madderns we are proud to protect great ideas. We have the experience, expertise and proven track record to provide the specialist, intellectual property services and advice needed to secure, and defend, the brands and technology underpinning the successes of your business.

Find out more about Voxon Photonics in the video, here.



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Madderns client Steriline Racing gains a colt following in Kentucky

/ Madderns / News

The Kentucky Derby is one of the best-known horse races in the world and thanks to our client, Steriline Racing, the annual event got off to a perfect start earlier this month.

Steriline specialises in the design, manufacture, installation and servicing of starting gates, exporting to more than 50 countries.

Steriline recently designed, manufactured and supplied a new starting gate for the Kentucky Derby at Churchill Downs Racecourse in Louisville, Kentucky, USA – which is now another jewel in Steriline’s crown.

For the 146th consecutive time, the horses lined up in Steriline’s gates for the annual event on September 5, despite no crowds being allowed at an event renown internationally for its colour and excitement.

Authentic took the rose garland, with Tiz the Law runner-up, but the glory for South Australian-based manufacturer Steriline Racing was the pride that no-one took notice of the uneventful start to the race, which was entirely due to the world standard starting gate designed and manufactured in Mt Barker.

Steriline Managing Director John Fargher was pleased to have been approached by the Kentucky Derby organisers to provide equipment and become involved in this very popular event.

“This is the first time we’ve been involved in the Kentucky Derby and being asked to provide a custom gate was a highlight for Steriline Racing, and we really value being involved in some of the world’s greatest racing events,” Mr Fargher said.

Madderns helps Steriline with its patents and trade marks, with gates also used at Royal Ascot (England), Sha Tin (Hong Kong Jockey Club), Flemington (Victoria) and many other international destinations across Europe, Asia and the Middle East.

“Madderns is always on hand to answer questions and respond to our needs, and they provide us with IP updates when they come to hand. We value our involvement with the team,” Mr Fargher added.

The team at Madderns congratulate Steriline Racing for being a world-leader in its field.


Photo credit to Churchill Downs Inc.

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Gold, gold, gold for Minelab!

/ Madderns / News

It’s not every day that you find a gold nugget in a paddock – or even two.

Using highly-sophisticated Minelab metal detectors, prospectors Poseidon recently unearthed two gold nuggets worth a combined $350,000.

Using the Minelab GPX 5000 detectors, the prospectors had been searching land which was used for gold mining more than a century ago.

The double unearthing followed a 2.6kg find valued at $400,000, by detectors in Asia using the GPZ 7000.

Unfortunately we cannot share any details of the locations of the Asian find or the Australian finds, as prospectors tend to keep the locations as closely guarded secrets for obvious reasons!

Madderns has been working with Minelab to protect its patents, designs and trade marks including the high technology smarts in its metal detectors, which detect the smallest and deepest finds.

“Working with the greatest minds in metal detection is in itself rewarding, but reading the incredible results of prospecting using Minelab’s products just put a smile on my face,” Madderns Attorney Kin Leong said.

Madderns is pleased to see Minelab hitting the mark – literally – with its metal detectors, demonstrating their ability to find precious metals.

To watch the Australian finds as they happened, which recently featured on Discovery Channel’s Aussie Gold Hunters, click here: https://www.youtube.com/watch?v=uLVw-k4P7Lo&feature=youtu.be

In early August, metal detectorist Luke Mahoney also discovered more than 1,000 silver coins on land belonging to The Lindsey Rose pub in Lindsey, Suffolk, using a Minelab metal detector. The hoard is thought to be worth at least £100,000 ($181,240 AUD). Read more here: https://www.google.com/amp/s/www.bbc.co.uk/news/amp/uk-england-suffolk-53635413

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Bring your big ideas to life and help the government solve a problem

/ Madderns / News

Can you help the Federal Government solve challenges which relate to agriculture, energy and fishing? Funding is available as part of the government’s $12 million fund for eligible Australian start-ups and SMEs to bring their big ideas to market under its Business Research and Innovation Initiative (BRII).

BRII is looking for solutions to the following problems:

  1. Revolutionising agricultural spray applications;
  2. Turning farm crops into a renewable hydrogen source;
  3. Turning office trash into “energy treasure”; and
  4. Counting fish using advanced technologies.

The BRII application process involves three phases.

First, if accepted for feasibility, an eligible applicant can receive up to $100,000 to demonstrate that their solution can work.

Second, if a feasibility study is accepted, up to $1 million is available to create a proof of concept.

Successful applicants will then have the chance to work closely with sector experts and government to create a product that could be commercialised.

Applicants retain intellectual property rights and the right to sell their product in domestic and global markets.

Applications close 10 September 2020.

To find out more, click here: https://www.business.gov.au/Grants-and-Programs/Business-Research-and-Innovation-Initiative

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