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Madderns recently hosted a successful client event at Australian Fashion Labels BNKR Flagship Store, Rundle Mall, Adelaide.

Australian Fashion Labels is the Adelaide based fashion house behind the successful brands FINDERS KEEPERS, CAMEO, KEEPSAKE, JAGGAR, THE FIFTH and TY-LR.

Guests heard from Melanie and Dean Flintoft (Founders, Australian Fashion Labels), Craig Vinall (Senior Partner, Madderns) and Lucy Deane (Senior Associate, Madderns) about how Australian Fashion Labels are building their global fashion business, whilst protecting their trade marks and designs and meeting the challenges of intellectual property enforcement.

“Great to hear and see a South Australian company outperforming internationally and also that they are partnered with a local Patent and Trade Mark Attorney to ensure this national and international success!” John Ellice-Flint, Chairman, Blue Energy Limited

“Great story from a successful Adelaide based fashion company. Interesting to hear their business model and how important it is to protect their brands, designs and prints. With monthly collections being produced they would be very busy… but worth keeping the copying at bay!” Bernadette Swart, Manager Research Office, Central Adelaide Local Health Network (CALHN)

“I decided to attend the night at the last minute. Thank goodness I did as this night was so informative and after listening to a summary of how aggressively Melanie and Dean Flintoft protect their IP and how they have implemented a proactive system to continue protection of their labels and fashion designs, I realised that we from the manufacturing sector can and have learnt from their experiences… I certainly came away from the evening with some new knowledge and strategies that also apply to our industry.” Lyall Causby, Manager – Research and Development, Antelco Pty Ltd

The Lead South Australia have also published a story arising from the event: When imitation flatters but undermines: 4 insider tips to beat counterfeit pirates

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