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AI can now impersonate you better than most humans. Who owns that version of you?
Image credit: https://www.britannica.com/biography/Matthew-McConaughey
AI can now impersonate you better than most humans. Who owns that version of you?Featured

AI can now impersonate you better than most humans. Who owns that version of you?

Image credit: https://www.britannica.com/biography/Matthew-McConaughey AI can now impersonate you better than most humans. Who owns that version of you? If your voice, face, name or persona can be replicated by AI in under 30 seconds, your identity is no longer just…
January 16, 2026
The Australian Innovation Patent – Not Quite Dead Yet!
The Australian Innovation Patent – Not Quite Dead Yet!Featured

The Australian Innovation Patent – Not Quite Dead Yet!

Take-home Messages An innovation patent provides the same rights and remedies as a standard Australian patent but is subject to a lower inventiveness threshold - making it a potentially effective litigation tool. The innovation patent has a maximum term of…
January 15, 2026
Non-traditional Trade Marks
Non-traditional Trade MarksFeatured

Non-traditional Trade Marks

When it comes to food and beverage products, how good it tastes is essential for its success. However, this is just the starting point.  How the product is presented to the market is also critical to its success and businesses…
December 18, 2025
Sunday Red Tiger Logos v Puma’s Leaping Cat Logo
Sunday Red Tiger Logos v Puma’s Leaping Cat LogoFeatured

Sunday Red Tiger Logos v Puma’s Leaping Cat Logo

The Australian Trade Marks Office has recently issued a decision in a trade mark opposition between Sunday Red, LLC (a company affiliated with Tiger Woods) and Puma SE: Puma SE v Sunday Red LLC ATMO 197. The case is interesting…
December 10, 2025
Sustainability or liability? The international IP landscape for environmental claims in the food and beverage sector
Sustainability or liability? The international IP landscape for environmental claims in the food and beverage sectorFeaturedFood & Beverage

Sustainability or liability? The international IP landscape for environmental claims in the food and beverage sector

In the food and beverage space, environmental claims have become a serious IP and legal issue in Australia and internationally. A simple colour choice, image or technical statement can suggest sustainability and must be backed by solid evidence. It’s worth…
November 25, 2025
Registering a Food Brand as a Trade Mark
Registering a Food Brand as a Trade MarkFeaturedFood & Beverage

Registering a Food Brand as a Trade Mark

Before launching a new food product, it is important to (a) check that you are free to use the proposed branding without infringing anyone else's rights, and then (b) secure your own trade mark protection to add value to your…
October 13, 2025