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Non-traditional Trade Marks
Non-traditional Trade MarksFeatured

Non-traditional Trade Marks

When it comes to food and beverage products, how good it tastes is essential for its success. However, this is just the starting point.  How the product is presented to the market is also critical to its success and businesses…
December 18, 2025
Sunday Red Tiger Logos v Puma’s Leaping Cat Logo
Sunday Red Tiger Logos v Puma’s Leaping Cat LogoFeatured

Sunday Red Tiger Logos v Puma’s Leaping Cat Logo

The Australian Trade Marks Office has recently issued a decision in a trade mark opposition between Sunday Red, LLC (a company affiliated with Tiger Woods) and Puma SE: Puma SE v Sunday Red LLC ATMO 197. The case is interesting…
December 10, 2025
Sustainability or liability? The international IP landscape for environmental claims in the food and beverage sector
Sustainability or liability? The international IP landscape for environmental claims in the food and beverage sectorFeatured

Sustainability or liability? The international IP landscape for environmental claims in the food and beverage sector

In the food and beverage space, environmental claims have become a serious IP and legal issue in Australia and internationally. A simple colour choice, image or technical statement can suggest sustainability and must be backed by solid evidence. It’s worth…
November 25, 2025
Registering a Food Brand as a Trade Mark
Registering a Food Brand as a Trade MarkFeatured

Registering a Food Brand as a Trade Mark

Before launching a new food product, it is important to (a) check that you are free to use the proposed branding without infringing anyone else's rights, and then (b) secure your own trade mark protection to add value to your…
October 13, 2025
Aristocrat’s Gamble with Patenting Electronic Gaming Machines Finally Pays Off
Aristocrat’s Gamble with Patenting Electronic Gaming Machines Finally Pays OffFeatured

Aristocrat’s Gamble with Patenting Electronic Gaming Machines Finally Pays Off

Chris Wilkinson and Anthony Lee In the recent decision of Aristocrat Technologies Australia Pty Ltd v Commissioner of Patents FCAFC 131 (Aristocrat 2025), the Full Federal Court of Australia has allowed an appeal by Aristocrat Technologies Australia Pty Ltd against…
September 26, 2025
Introducing Emily Gao
Introducing Emily GaoFeatured

Introducing Emily Gao

Introducing Emily Gao We are delighted to welcome Emily Gao to our team as a Trainee Patent Attorney. Emily will be working towards registration as a Patent and Trade Marks Attorney within our specialist ICT team. Emily is a PhD candidate…
September 4, 2025